Interview with the Congress Chair
ABTCP 2019 – 52nd Pulp and Paper International Congress
Date: October 22-24, 2019
Venue: Hotel Transamerica/São Paulo-SP-Brazil
Márcio Bertoldo, Vice-President of Manufacturing at International Paper Brazil in Latin America
ABTCP 2019 Congress Chair underscores the importance of the event for the pulp and paper sector and the transformations promoted by innovation and Industry 4.0
Márcio Bertoldo, Vice-President of Manufacturing at International Paper Brazil in Latin America, is the Chair of ABTCP 2019 – 52nd Pulp and Paper International Congress – to be held in São Paulo, at Hotel Transamerica, October 22-24, 2019. The theme of this year’s event is HUMANIZED TECHNOLOGY, a concept created by Industry 4.0, where space gains life in real time through man-machine interconnections, accelerating the innovation process in products, equipment design and transforming the organizational culture of companies.
With undergraduate degrees in Mechanical Engineering from Faculdade de Engenharia Industrial and Business Administration from Fundação Pinhalense de Ensino, Bertoldo has a specialization degree in Pulp and Paper from the University of São Paulo and an MBA from Fundação Getúlio Vargas. He started his career at IP in 1982 and has in-depth experience in the Manufacturing and Technology areas.
In an interview to journalist Patrícia Capo, chief editor of publications at ABTCP, Bertoldo provided his points of view regarding the relevance of ABTCP’s Congress for professionals in the forest base production chain, talking about how innovation is intensifying in companies and listing the main transformations that the Fourth Industrial Revolution has made to production processes.
What is the importance of ABTCP’s annual Congress for professionals in the pulp and paper sector and industry itself?
Bertoldo – This Congress offers a unique opportunity for learning and networking, gathering specialists who provide different points of view and experiences to discuss themes centered around the pulp and paper business. We live in a scenario of constant changes and bringing together industry professionals and academia to discuss trends is extremely important, since we can come out with new ideas regarding the theme and share good practices that lead companies to inspiring performance.
During the event, we create a favorable environment to show best practices to participants in Management, Sustainability, Innovation and the latest advancements in various technical areas. The Congress creates opportunities for developing knowledge and skills, promoting better operating efficiency and considerable information exchanging regarding the latest technologies, operational improvements and business development between the main players in the sector.
ABTCP – How has the pursuit of innovation been intensifying in the pulp and paper sector and how does it reflect in the development of products and changes in productive processes?
Bertoldo – At IP, we create innovative and sustainable products that help our customers achieve their objectives goals. There has always been a concern throughout the sector to focus on the pursuit of product and process innovations to quickly respond to changes in the market and monitor the evolution of customer needs. The search of new solutions is necessary for companies to survive and it never ceases. This pursuit refers to the ability to introduce and develop even better new products that satisfy customer demands and helps win new markets, creating benefits for everyone. It is fundamental to reflect on our processes and how we do business, since when we create products that people depend on daily, we assume a commitment with the planet and the forests. This is part of how we do business and of how can deliver a better world to future generations.
ABTCP – In what way has Industry 4.0, or the Fourth Industrial Revolution, transformed companies in the pulp and paper sector, and what are the main changes currently observed?
Bertoldo – Industry 4.0, also known as the Fourth Industrial Revolution, refers to a level of automation through the use of new technologies and intelligent machines, providing productivity gains, better quality and production increases, while at the same time cost reductions. It is a new work model associated with technological progress. With evolution, the industry is adopting technologies that lend more flexibility to the operation of their machines and equipment, with higher capacity utilization and faster reaction times, in order to increase productivity and profitability. However, it is important to point out that the use of human capital in the processes is fundamental for everything to work in a uniform and efficient manner.
At IP, for example, in addition to investing in technology, we seek solutions for our processes, looking at the sustainability of our entire business. We also believe that human-capital awareness is part of preparing for the future; all of our professionals are essential when we talk about Industry 4.0. As such, we have the IP Way, which governs International Paper’s relations with people and communities, impact on the environment and how the company ensures business success for future generations, based on our mission, vision and values.